Create a YouTube Channel
How to Rank You Tube Videos
Let us start by covering the basics;
– You Tube Keyword Research
– Create High Qaulity Videos
– Importance of User Engagement
– Promote You Content
– Checklist
YouTube is actually the worlds second largest search engine (it is also owned by Google).
So if we optimise our videos around the right keywords we will rank highly, on both platforms.
First we do Keyword research, and we do this in the same way as we would for our website, the same principals apply. YouTube has a feature called autocomplete and when we start to type a keyword specific to our business it will provide popular keywords used by users that match. This is great for long-tail keyword research (i.e more than 3 words).
We will also look at our competitors – what they use in their titles and descriptions. So go to a competitors channels see whats popular and what they put in.
You also want to look at the TAGs in the Page Source to see what they put in.
So research on the following basis;
- Search Volume: words with high search volume to drive traffic
- Competition: low difficulty so its easier to rank
- Relevancy: Words relevant to you content only
- Primary Keyword: Define the content
- Secondary Keyword: Relevant to the Primary keywordChrome tool VidIq