My Curriculum Vitae:

My journey towards Digital Marketing started back in the 1990s. I worked in a small design studio producing advertising for local & national newspapers and magazines with the occasional international project thrown in for good measure. Back then it was D.T.P or Desk Top Publishing software, QuarkXpress and Adobe Illustrator or Photoshop. Today we use Content Creation Software and produce advertising content for multiple digital media services.

Advertising has changed considerably. I used to work to fixed deadlines and missing the deadline meant the advert didn’t run, today adverts can be created and deployed in less than 5 minutes. Not only that but they can also be changed or targeted more precisely than ever before.

Speed has become the critical bonus tool for many campaigns today.

Recently Elon Musk showed his latest development the Tesla Truck, a live event in America to a select audience, but transmitted around the world in less than a few minutes. Live unedited marketing, by the end of the first day they had 250,000 pre-orders even with the faux pas in the demonstration.

The range of options for a Digital Media campaign is extensive, Websites, Pay Per Click Adverts, Social Media Networks, YouTube Videos and Live Streaming, just to name a few.

The future, how about Interactive Digital product placement in TV & Films, Virtual Reality or Smart Homes. The digital journey has only just started…

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Experience and SkillsDavid up close

Many recent projects have been under NDAs for larger brands and as part of a team.
  • My Skills
  • My Experience
  • My Qualifications
  • My Achievements

  • 20yrs Web & Digital Media design, hosting and marketing services.
  • 10yrs B2B Business Networking running networks
    with 100’s of companies per week. 
  • Project management: Prince2, Agile & Scrum.
    Full project lifecycle management.
    Team management & interpersonal skills.
  • B2B & B2C client account management.
    Utilising CRMs like Zoho or Salesforce.
  • Multi-channel sales streams (OEM, VARs).
    Marketing projects, sales planning & budget management, across all media.
  • Offline Advertising, POS, brochures, catalogues.
  • Digital marketing – SEO, SEM, SMM, PPC
  • Advertising copy, Content Marketing, Brand management. 
  • E-Commerce development & management.
  • Payment Services such as WorldPay, SagePay, PayPal, ApplePay and more
  • Skilled in PC and Apple Mac computers, MS Office & Adobe CS design software.
    Providing support for; Internet services, staff software training.
    Hardware maintenance & upgrading. Implementing backup solutions.

  • Jan 08 – Mar 19
    (Internet & web project manager, digital marketing).
    Consulting on Internet, web design and digital marketing services. Developing websites for businesses and organisations across the UK. Advising on development using HTML5, PHP, or WordPress. Consulted and created marketing calendars, using best practice SEO, SMM, PPC and CPC services. Projects for clients have included affiliate marketing, newsletter marketing and drop shipping solutions. I also set up Internal (Intranet) onboarding guides and Wikis, also online and desktop CRMs and managed staff training. Successful websites and marketing solutions generating new customer sales and building long term brand loyalty. Reposition clients products and improve branding and visibility. Consulted on TripAdvisor and Review sites for online reputation management. Have worked with 100’s of business and organisations including Councils and Local Gov.
  • Sept 05 – Jan 08
    (Position: web design and account management, online marketing).
    Designing and maintaining websites for small businesses, providing technical support and troubleshooting client problems. Liaising with ISPs and ICT companies to provide solutions for clients. Weekly networking with 100s of local businesses across the UK. I developed training materials, marketing guides and support FAQ sheets for customers. Attended a variety of industry events to keep up to date with current technologies.
  • Jan 98 – Aug 05
    (Web design, website hosting, ISP services).
    Specialising in web design and web hosting services for small businesses in the UK. Supporting more than 200 accounts on multiple servers running Linux operating system, Apache web server, control panels Ensim Pro and Direct Admin. 1 Server in the USA running Cpanel. 5 virtual servers located with Hotchilli UK.
    Several design and services awards & commendations: YELL 2002 awarded commendation, MAJON Site award (NY Times) Best Host Award 2003, TOP 20 UK Host Internet Magazine.
  • Aug 95 – Jan 98
    (Technical/Studio manager.)
    A new media studio providing design services to a range of local and national clients including several blue chip. Dealing with staff scheduling for efficient job workflows. Liaising with clients to maintain established corporate image, liaison with other design studios and IT departments to further the integration of various media such as the Web to provide a coherent and standard approach. Day-to-Day operations included dealing on a creative level with lead designers and customers in meeting budgets and deadlines. As well as controlling in any issues arising. Clients included; Advertising artwork for Sally Ferries – national and regional newspaper adverts, worked within established budgets. Created artwork for international magazine advertising for Sally Ferries (14 countries). Redesign of corporate catalogue for Mitsubishi Electric (cabling division). Redesign of brand identity for Adecco, used on all stationary and corporate literature. New brand identity for Phone Zone used in all literature.
  • Mar 93 – Aug 95
    DTP Associates
    (company taken over by Creative Alliance)
    Apprenticeship to production manager

  • Prince2 2017 Update Foundation & Practitioner
  • I.T.I.L Foundation
  • AgilePM Practitioner
  • BCS Business Analyst Foundation
  • Change Management
  • DMI Digital Marketing Professional Certificate

Google – Digital Garage

  • The Online Marketing Fundamentals Certificate
  • The SEO and PPC Professional Certificate

DTPa – Design Agency

  • Apprenticeship in Page Layout & Graphic Design

KentSkill Vocational Training

  • Diploma: City & Guilds 726 I.T (Distinction)
  • Diploma: Business Administration (Level 1 Distinction, Level 2 Pass)
  • Diploma: Interpersonal Skills (Pass)
  • Certificate: Business Marketing & Customer Management (Pass)
  • Certificate: Employee Resolution Skills (Pass).

London School of Technology (London University)

  • Higher National Certificate: Computing Theory & Practical Implementation of Systems (Distinction)
  • Certificate: Computing, Data Management & Input. (Pass)

Canterbury (Clough) College

  • ‘A’ Levels Computing, Business Admin, Marketing, Technical Drawing, Geography
    Diploma: Word Processing (Distinction) Diploma: DBII Programming (Pass)
    Diploma: Computer Maintenance (Pass)

2017 Insurance: Optimisation of the user experience for a major online Insurer conducted as a third party team member under NDA. Result improved user access to insurance offers and increased renewal sales.

2016-17 Microsoft: A-B advertising with Smart technologies during the Christmas Period, Targeted sales of XBOX ONE WHITE, team member for third party marketing agency.

2016 Streaming: Evaluation of streaming services and competitor comparison conducted under NDA

2016 KM Group: consultant for digital sales taking traditional offline advertisers on to digital platforms.

2007 – 2015 Your Leisure: Re design, Hosting consolidation for optimisation and budget control of multiple Events and Leisure facilities. Taking the business from less than 20,000 users per month to over 300,000. Significant improvements to Brand, Image and Sales.

2012-2015 Powerwalker: Re Design Website, Optimise SEO, improve E-Commerce offering. Created Newsletters and Video Marketing. Increased sales from £3K per month to £12K per month.

2005 – 2012 Thanet Bus Company: successful relaunch of website and timetables, integration with Kent County Council GPS.

2010 Archery World Cup: Successful launch and management of global archery website for world cup, 64 national languages and a dozen editors.

2005 – 2015 EntaGroup ISP: Reseller for ISP services set up and managed 130+ businesses until sale.

2005 -2008 Transmanche Project: Thanet District Council, Thanet Chamber Commerce, Calais Council, Calais Chamber Commerce. Joint project for cross channel business. Was designed to run for one year but was successful and ran for 3 years.

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Taking seamless key performance indicators offline to maximise the long tail.

Copyright by 3C Marketing. All rights reserved.

Copyright by 3C Marketing. All rights reserved.