Keywords Research
Theme your business and products/services.
Create a spreadsheet
Title Columns
Business / Services / Products / Lifestyle / Benefits / Advantages / Local / Global / Calendar
Then with a services such as Keyword search in Google or Moz
Look for High Search Volume matches
Look for high relevant product service fit
Commercial intent – is it asking to purchase or just information
then the difficulty you want to choose keywords with a ow difficulty/competition
create a second spreadhseet to put all your final data
Title Columns
Campaign this is to categorise the data
Keywords The best words researched
Volume in Google
Competition how many pages/results match
Ratio of competition (high/low) how to check goto google search enter the term see the actual number of pages listed. add allintitle: and you get the results fro those in the title tag now you have a accurate volume number.
Enter your volume and competition ratio (volume divided by competition).
PPC Bid prices
Other misc variants
Local Results (for local competition)
As part of the research you can also check trends what are people doing right now. for instance whats popular on Amazon
You also need to compare how your cometitors are ranking.
Then LSI (latent symantic index) keywords related to the topic these are secondary words or phrases.
SERPS (search engine results pages) for organic data analysis.
Search engine Watch or Search engine land
Also we can check other sites for example wikipedia/Reddit/Quora as they can help in finding primary keywords and trending topics.