Digital Marketing Consultant
No Campaign to small or to long..
My Curriculum Vitae
Why you should be using me!
Digital Marketing & Web Projects’ Manager
25+ years’ experience developing and implementing innovative web sites and marketing solutions building market share and driving business growth.
Hi welcome to me..
My journey towards Digital Marketing started back in the 1990s. I worked in a small design studio producing advertising for local & national newspapers and magazines with the occasional international project thrown in for good measure. Back then it was Desk Top Publishing aka D.T.P with software such as; QuarkXpress, Adobe Photoshop, and Illustrator. Today we use Content Creation Software and produce advertising content across multiple digital media platforms.
Advertising has changed considerably. I used to work to fixed deadlines and missing the deadline meant the advert didn’t run, today adverts can be created and deployed in less than 5 minutes. Not only that but they can also be changed or targeted more precisely than ever before.
Speed has become the critical bonus tool for many campaigns today.
The range of options for a Digital Media campaign is extensive, Websites, Pay Per Click Adverts, Social Media Networks, YouTube Videos and Live Streaming, Affiliate’s and Influencers just to name a few.
The future, how about Interactive Digital product placement in TV & Films, Virtual Reality or Smart Homes. Plus A.i is having a huge impact within the digital maketing arena. The digital journey has only just started…
Personally I am very interested in Defi, Crypto and Blockchain development, Electric Vehicles and Flying Electric Vehicles.
Key Skills
Achievements
Employment Experience
Qualification & Training
- Affiliate Development.
- AI Engineering (ChatGPT, Gemini).
- Brand Positioning.
- Business Development.
- CMS Systems (WordPress, Wix).
- Competitive Analysis (SWOT).
- Customer Relationship Management (CRM) Integration (HubSpot, SalesForce).
- Digital Marketing (Full Lifecycle).
- Design (Adobe CS, Affinity, Figma).
- E-Commerce Systems (Woo, Shopify, SquareSpace, Amazon).
- E-Marketing (MailChimp, ConstantContact).
- Facebook Adverts & Communities.
- Full Stack Web Development (HTML, CSS, Node, React, SQL, PostgreSQL).
- Lead Generation.
- Office 365, Teams, PowerBI.
- Online Advertising (Google Ads, Facebook, Instagram, YouTube).
- Payment Processors (Stripe, ApplePay, GooglePay, WorldPay, PayPal, Crypto Wallets).
- Product Management.
- Search Engine Marketing (SEM) (Goole, Bing).
- Social Influencers.
- Social Media Marketing (SMM, X, Instagram, TikTok).
- Social Networking.
- Stakeholder Engagement.
- Team /Staff Workshops.
- Video Marketing (YouTube, Vimeo).
- Web Analytics (GA4, GoogleStudio).
Ongoing Websites: Website builds via my Kentmedia platform @ kentmedia.co.uk.
2022 – 25 Multiple: ongoing strategy planning, KPi management, Affiliates and Influencer engagement, 3,6,12 month campaigns.
2018 – 2021 Multiple one off 6 month stategy planning reports for over a dozen SME’s in UK for COVID.
2017 Insurance: Optimisation of the user experience for a major online Insurer (Admiral) conducted as a third party team member under NDA. Result improved user access to insurance offers and increased renewal sales.
2016 – 17 Microsoft: A-B advertising with Smart technologies during the Christmas Period, Targeted sales of XBOX ONE WHITE, team member for third party marketing agency.
2016 Streaming: Evaluation of streaming services and competitor comparison conducted under NDA for NOWtv.
2016 KM Group: consultant for digital sales taking traditional offline advertisers on to digital platforms.
2007 – 2015 Your Leisure: Re design, Hosting consolidation for optimisation and budget control of multiple Events and Leisure facilities. Taking the business from less than 20,000 users per month to over 300,000. Significant improvements to Brand, Image and Sales.
2012 – 2015 Powerwalker: Re Design Website, Optimise SEO, improve E-Commerce offering. Created Newsletters and Video Marketing. Increased sales from £3K per month to £20K per month.
2005 – 2012 Thanet Bus Company: successful relaunch of website and timetables, integration with Kent County Council GPS.
2010 Archery World Cup: Successful launch and management of global archery website for world cup, 64 national languages and a dozen editors.
2005 – 2015 EntaGroup ISP: Reseller for ISP services set up and managed 130+ businesses until sale.
2005 – 2008 Transmanche Project: Thanet District Council, Thanet Chamber Commerce, Calais Council, Calais Chamber Commerce. Joint project for cross channel business. Was designed to run for one year but was successful and ran for 3 years.
Sprint Internet Services (Sprint Hosting)
Digital Projects & Marketing Manager (January 2008 to Present)
Determine business goals, develop marketing intelligence to drive growth, liaising with clients and stakeholders to build leading-edge websites and marketing solutions. Create search engine optimisations (SEOs) for first-page search results. Develop successful lead generation funnels to improve enquiry and sales rates. Increase Brand awareness and engagements across all media. Train staff in web content management systems and social media techniques.
- Skilled with Adobe CC, WordPress, HubSpot, Salesforce, Google Analytics. AWS/Azure services.
- Successfully migrated and redeveloped websites for Your Leisure group that resulted in a tenfold increase in users over two years and contributed to £3m in new business.
- Worked with Kent Messenger Media Group to transition newspaper advertisers to its digital platform, contributing to retaining and increasing sales averaging £150k to £180K per month.
- Re-designed small manufacturer’s e-commerce and marketing website elements, which resulted in sales increasing from £3k per month to £20k per month.
- Successful involvement in B2B networking group for 7 years.
- Management of over 100 business accounts.
Webz4Biz Limited
Senior Web Designer/Account Manager (September 2005 to January 2008)
Designed and maintained websites for small businesses, providing solutions and technical support, networking with hundreds of companies in Kent. Developed support materials, including training and marketing guides and support FAQ sheets.
DTPa (Kent)
Web Designer (January 1998 to August 2005)
Drove web design and hosting services for small businesses throughout the UK, supporting over 200 accounts on multiple servers running Linux operating system and Apache web server.
Marketing:
- Certificate: Business Marketing & Customer Management (Pass)
- DMI Digital Marketing Professional Certificate
- The Online Marketing Fundamentals Certificate
- The SEO & PPC Professional Certificate
Business & Management:
- AgilePM Practitioner
- BCS Business Analyst Foundation
- Certificate: Employee Resolution Skills (Pass)
- Change Management Certificate
- Diploma: Business Administration (Level 1 Distinction, Level 2 Pass)
- Diploma: Interpersonal Skills (Pass)
- ITIL Foundation
- Prince2 2017 Foundation & Practitioner
Programming & Technology:
- Certificate: Computing, Data Management & Input (Pass)
- Diploma: City & Guilds 726 I.T (Distinction)
- Higher National Certificate: Computing Theory & Practical Implementation of System (Distinction)
- JavaScript, SQL, Node.JS, REACT, Blockchain, Crypto
Design:
- Apprenticeship in Page Layout & Graphic Design