3C Advanced

3CM is a process and method built over 20 years of experience working with Micro, Small to Medium, National and International clients in 100 different industries. The common problem I found was a lack of clear planning and process
of understanding in the fast-moving ever-changing pace of the Digital environment.
This was due to 3C traditionally representing Customer, Company, Competitor which for some companies would lead to a massive hole in the marketing strategy. For example high street retailers were slow to adapt and change to meet the growing online market and left the door open for new digitally savvy enterprises to move in, result a lot of bankruptcy’s and failures.

I took 3C and added my own updates to it based on first hand experiences.

3CM is about building a framework and process to excel in the digital space.

3CM simply stands for 3 Calendar Marketing Strategy

It is about understanding the key calendars within every business, how to manage them and plan accordingly. Most business work to at least one calendar and therefore use a scattershot or drip technique in their campaigns. These approaches result in wasted budgets and ineffective campaigns.

3CM creates vital moments in time with which to execute a campaign for maximum effect. You can adapt and change campaigns quickly, and you can set accurate KPIs to see results and budget better for the future.

3CM helps your business develop 3, 6, 12 month or longer campaign life-cycles with lead in and lead out periods.

3CM brings together not only digital ad campaigns but also peer marketing, influencer recommendations, ad hoc trending and live marketing .