3CM simply stands for 3 Calendar Marketing
It is about understanding the key calendars within every business, how to manage them and plan accordingly. Most business work to at least one calendar and therefore use a scattershot or drip technique in their campaigns. These approaches result in wasted budgets and ineffective campaigns.
3CM creates vital moments in time with which to execute a campaign for maximum effect. You can adapt and change campaigns quickly, and you can set accurate KPIs to see results and budget better for the future.
3CM helps your business develop 3, 6, 12 month or longer campaign life-cycles with lead in and lead out periods.
3CM brings together not only digital ad campaigns but also peer marketing, influencer recommendations, ad hoc trending and live marketing .